What we
stand for

Our manifesto is a declaration for a positive future and the role we play in bringing this future alive.
It holds our grounding principles, values and thoughts that provide direction for everything we do and decide.
We live in a society,
not an economy.
We believe that a future-fit business is not about generating profit. It is about a balance between serving societal needs, solving pressing challenges and protecting our home planet.
We are optimists.
The beauty of our work lies in the fond belief that business and society can thrive together, and the solutions are already within reach. Let’s dare to do what’s right, not what’s convenient.
We are human.
In every decision we make, every action we take, people come first. We want to make all voices heard and respected, enabling trust, eye-level exchange and mutual growth.
We are one piece of a large puzzle,
striving to boost business transition. We can not do the job alone, so we collaborate with those that acknowledge what we see: only together we can grow impact.
We aim to take less than what we give.
We aim to give back more than we borrow from people and the planet. Every resource we use to do the job is borrowed from nature and must be treated with respect and care.
We take the road less travelled.
We reinvent the concept of ‘doing business’. Social innovation is our playground of choice for driving the shift towards impact being the future of business.
We empower for impact.
We take pride in being catalysts for change that help others make a difference. We care deeply about the businesses and innovators we work with. We understand that their work matters most.
We will keep questioning
our own ways of working to increase our positive impact. We are determined to take tough decisions and let go of ideas and projects that no longer serve our bigger purpose.
We do it with joy.
We find joy in our work. We are excited by the challenges that lie ahead of us and we thrive at turning them into opportunities. We experience joy through precious moments with those we work with and learn from.